LA Rams Super Bowl LVI Ring NFT

Dapper Labs, the makers of NFL ALL DAY, and the Super Bowl LVI Champion Los Angeles Rams announced and released an NFT version of their coveted Superbowl Ring. Purchasers were rewarded with fan-focused access to exclusive LA Rams games, player meet and greets, and other exclusive team happenings.

When I was assigned to this project, we prioritized getting a working model of the ring from the designer, Jason the Jeweler. From there, we worked to explore materiality, creating tiers for different price points, and adding motion to the assets.

My Role - 3D Asset Production Management, Campaign Asset Production, Vendor Partner Manager


Partners - I Love Dust
Team - Dapper Labs


Starter Ring

The lowest tier of the three rings price points was the Starter with an entry price of $7.00. Tiers were indicated by the differentiated materiality of each ring type.

Active Marketplace Listing

All-Pro Ring

The middle tier of the three rings price points was the All-Pro with an entry price of $31.00. Tiers were indicated by the differentiated materiality of each ring type.

Active Marketplace Listing

Hall of Fame Ring

The most exclusive tier of the three rings price points was the Hall Of Fame with an entry price of $725.00.

Active Marketplace Listing

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